It's not easy getting consumers to recall ads, especially on streaming music platforms. With many of today's most popular artists struggling for airplay on over-saturated streaming airwaves, Febreze figured out a way to sound more like a band than a brand, and cut through the clutter that is online radio.
What is good branded social content? We think it’s fun. Insightful. Relatable. Posts that are bright and beautiful and worthy of every Like, Comment, and Share. And that’s what we seek to accomplish in every post, tweet, and video.
That’s why we celebrate our products and their packaging in print-ad-like posts that sparkle with wit. It’s why we offer up usage occasions around the house, in the car…wherever stink festers, we’re there to reclaim freshness. Why we turn our products into silhouetted works of art that inspire scent-filled daydreams. Why we give quick tips to make the most of every drop, spritz, and spray. Why we bring Febreze into our fans’ everyday lives, in ways that make them smile, snicker, and share.
IAC Best Consumer Goods Social Media Campaign (Febreze)
IAC Best Consumer Goods Rich Media Online Ad (Febreze)
Judge's Choice and Gold Addy 2017 (Febreze Song Ads)