Energizer is rebranding its Armor All portfolio for auto enthusiasts to products for the average consumer. Grey was asked to create eCommerce content to help successfully rebrand Armor All in key retailers.
Key business objectives were to first rebrand Armor All auto products for everyone not just enthusiasts. Second to communicate benefits in a consumer-friendly language. Next to provide shoppers with confidence so that they can take detailing into their own hands. Lastly, up-sell by communicating the detailing regimen.
Overall, we needed to position Armor All as the approachable and convenient solution for all your car detailing needs.