As the first campaign to launch under Circle K’s new “Makes Your Day” platform, “We Definitely Have That” bursts with the humor and humanity of real convenience-store moments. That instant relief of finding exactly what you need when you’re thirsty, late, or just need a little win.
After winning the business, our team kicked off this new brand era with a bold, fast-paced summer “Thirst” campaign. I assisted in bringing it to life through video editing and voiceover refinement. I also animated the campaign’s end frames and built out social assets, extending the story across digital channels with playful, scroll-stopping energy.
The result? A fun, refreshingly relatable campaign that proves Circle K isn’t just convenient, it makes your day.
I also helped templatize Circle K’s social content for global use, creating a suite of animated Meta assets in multiple sizes that could easily be adapted across markets. Each file was designed in a plug-and-play format, allowing regional teams to quickly swap in local products, languages, and offers. Maintaining brand consistency while expanding the campaign’s reach worldwide.
